In today's dynamic B2B landscape, achieving sustainable growth requires a data-driven and customer-centric approach. Salesforce Customer 360 emerges as a powerful solution, empowering businesses to gain comprehensive visibility into their customers and streamline their interactions. By implementing a situational analysis methodology, organizations

In today's competitive digital landscape, businesses are increasingly focused on crafting exceptional customer experiences. Apple, renowned for its customer-centric approach, exemplifies this trend by leveraging robust marketing strategies in tandem with platforms like Adobe Experience Manager (AEM). AEM empowers organizations to build highly targe